An interesting final event of the year, a marquee in freezing conditions. Frozen services to luxury toilets, frozen generators, frost damaged roses and draft management around the temporary kitchens - but all managed successfully for a successful event.
2009 Review
A busy year. London, Dubai, Hong Kong roadshow. A private party with guest Russell Watson. Introducing 1,400 Somerfield managers to the new Co-operative board and briefing 800 head office staff about the changes. Filming in Ireland, Cornwall, Kent and on an airboat in Florida. Firework spectacular for 600 at a massive garden party. 4 car reveals in 3 weeks in September. Entertainment from Stavros Flatley, Pixie Lott, The Saturdays, Bootleg Beatles, DJ Yoda and Rockeoke. 850 delegates to Florida on 6 aircraft, backstage tours in the Magic Kingdom. Mock TV ads, exhibition stands and updating a museum show. A busy year and at its busiest a flutter war broke out with Jim the first target and Alan buried in a revenge attack
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Conference & Incentive Travel
Cascade Productions appear in current edition of Conference & Incentive Travel with a two page case study of the Iceland Florida Conference at C&IT Magazine
Comments were from Iceland's CEO Malcolm Walker - extract:
Defending the £4m budget, Walker says: "If anyone questions our investment, the reaction of our staff should justify everything. It may be intangible, but I just know it has been worth it. Cascade Productions really pulled out all the stops and everything ran very smoothly. I just left them to get on with it and everything worked well. Just like Disney, it's the small things they do that you don't necessarily notice. For example, everywhere we went there was a red carpet down for us."
Walker sent his managers home with the news that all shopfloor staff would receive an above-average five per cent pay increase for the next year. He concludes: "I wish I could have brought all my 19,000 staff to Florida but I couldn't so hopefully the managers are now motivated for the key Christmas period and they will pass that excitement onto staff. Plus, the pay increase will help."