Malcolm Walker, founder and CEO of Iceland, leaves for the Himalayas in a few weeks with an expedition team lead by famous arctic explorer David Hempleman-Adams. Malcolm and his son Richard will be climbing the World's highest mountain via the Northeast Ridge. Malcolm has set his personal goal to reach the North Col at 23,000 but aiming for someone from the team of 10 aiming to plant the Iceland flag on the summit.

In January Malcolm and Richard climbed Kilimanjaro as an altitude training exercise!

Iceland have pledged to raise at least £1 million to enable one of the World's leading experts on dementia, Professor Nick Fox of University College, London, to expedite his research into the causes of early onset Alzheimer's disease and to advance the quest for a cure.

Having edited the footage from Kilimanjaro, the Cascade team are now prepared the video kit for the Everest Expedition.

We wish them every success with the climb and the fundraising.

Donate to the cause on JustGiving.com/icelandeverest

Find out more about the Expedition on IcelandEverest.org.uk