The Cascade team recently worked with GAME Stores to produce their annual conference, with a difference.

Held at the NEC, Birmingham, the event started with a 3 day conference for close to 800 store managers from GAME and Gamestation - the agenda included main stage presentations, keynote speeches from international guests, breakout presentations from game publishers including Microsoft, Activision and EA Games.

The two evenings were quite different with Guilty Pleasures on night one followed by a fancy dress awards dinner on night two, hosted by Ian Lee with entertainment from Comedy Dave and Dom from Radio 1 and closing with Jaguar Skills.

The final conference day included a trade show with stands and presentations of pre-release Christmas games for all the store managers.

With the managers gone, the scene was set for the trade show to open to the public. 15,000m2 of showspace and 30,000 tickets sold for the 3 days of the first public event meant a huge success - long queues - but overwhelmingly happy customers...